One of the Penguin English Test your guides, this book provides 60 tests, motivating, varied language practice with gap-fills, multiple choice, matching exercises, cartoons and more. They can be used either for self-study or in class. An answer key is provided.

This comprehensive and practical book covers the basics of grammar as well as the broad brush issues such as writing a grant application and selling to your potential audience. The clear explanations are expanded and lightened with helpful examples and telling quotes from the giants of good writing. These experienced writers and teachers make scientific writing enjoyable

A companion volume to Really Learn 100 Phrasal Verbs, focusing on 100 phrasal verbs that are commonly used in business. The book teaches the verbs by first presenting each one in authentic contexts and then giving learners opportunities to practise them.

Key features:
Each page focuses on one verb.
Graphs, diagrams, and illustrations help learners understand and remember.
Review pages consolidate learning.
The answer key forms a mini-reference dictionary.
Designed for self-study but can also be used in the classroom.
Useful preparation for BEC and other Business English exams.

Sponsored by the Society for Consumer Psychology, this vol. synthesizes & advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. For those interested in consumer psych, advertising, mktg, visual comm.

Customer review from :

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This book teaches reading comprehension of 750 Chinese characters in a minimum amount of time. It starts from scratch - no prior knowlege of Chinese characters is assumed. Most other books are just lists and lists of Chinese characters, that apparently you must stare at a sufficiently long for them to sink in. This book, however, is from the source - the Beijing Chinese Institute. The method here to teach "Rapid Literacy in Chinese" is near perfect - and appears to be something new. Let me describe: There are 25 chapters. Each chapter introduces a single sentence containing 30 new letters. You memorize each sentence, and practice the reading sections in each chapter, getting extensive use with the 30 characters of that chapter. By the time you finish 25 chapters, you can read 750 Chinese characters near fluently. The 25 core sentences are also listed on 2 summary pages, and can be read through quickly for an entire review of the 750 characters (something you should want to do frequently). Additionally, the 750 characters are listed in alphabetical order on a page by themselves, for quick review. There is also an extensive dictionary of all terms and letter combinations learned in the many practice texts - the longest text being two full pages of Chinese containing all the letters you've been learning.

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Review in

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This book is specially designed for non-Chinese students who want to learn Chinese. It uses a novel approach, in that it teaches characters and Pinyin pronunciations separately making learning easier and less bewildering for beginners. The book uses 750 commonly used Chinese characters and 1300 words formed from them to make 25 short sentences, 25 conversational dialogues and four narrative prose pieces. This is not only a valuable language learning resource, but an excellent opportunity to learn about Chinese culture since there is much to be learned from the Chinese characters the book details, along with their alluring charm and fascination.

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Cf. also a very useful detailed review in http://www.china.org.cn/english/2001/Jul/16088.htm

I have recently purchased this book in China, and had obtained marvellous results with it: a student of mine has learned from scratch in two months - with about one hour of daily practicing - to read even texts far above beginner level (like homepages) with very few additional dictionary browsing. I can warmly recommend this to anyone who wants to begin to learn reading and writing Chinese.

This book teaches you both the traditional and the simplified forms of Chinese characters. To my experience, the best way to learn it is to memorize these 25 phrases both written and orally - dedicating about two days (one hour per day) to each -, and then beginning every new lesson by writing down once all the sentences you have mastered that far.



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Ninety- nine down: a one letter word meaning something indefi nite. The indefinite article or ??“ would it perhaps be the personal pronoun? But what runs across it? Four letter word meaning something With a bias towards its opposite, the second letter Must be the same as the one letter word. It is time We left these puzzles and started to be ourselves. And started to live, is it not?

This book is an introduction to the vast topic of medical English. It will not only help you to improve your English, but is also an introduction to the world of medical jargon. It is intended to help health care professionals who need English for their work but do not speak the language on a day-to-day basis. It will be valuable for medical students, residents, nurses, doctors, and everybody else involved in the health care industry.

The author includes exercises to help create rapport with others; influencing skills; understanding and using body language; how to think about and achieve the results you want and more.

The bestselling series Japanese for Busy People has guided hundreds of thousands of students to a fluent, natural, and precise use of the Japanese language. Volume I teaches the absolute minimum amount of Japanese to live in Japan and handle everyday situations.

In the ten years since its publication, Japanese for Busy People has won acceptance worldwide as an effective, easy-to-understand textbook, either for classroom use or for independent study. In this new edition, numerous revisions and additions have been made, taking into account the comments and
responses of both students and teachers who have been using the course.

In Book I, the revisions are directed at making the grammatical explanations easier to understand, while adding further explanations of points that students have difficulty with. Changes have also been made in favor of more natural practice sentences and dialogues. In addition, new appendices list
the particles, interrogatives, and sentence patterns in the book, as well as the kanji introduced.

Vocabulary and grammar have been limited to about one-third that usually encountered in beginner courses, and words and patterns that students will find immediately useful are emphasized.

The thirty lessons are composed of dialogues, notes on grammar, and vocabulary, exercises and quizzes. In addition to developing verbal fluency, by the time the student is one-third the way through Book I he will have mastered the two phonetic syllabaries of Japanese.