In order for a Web site to sell effectively, it must appeal to the unique culture, mindset, and psychology of the Web. Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and services online need to promote their wares with engaging copy that grabs attention and compels Web site visitors to buy.
Web Copy That Sells presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, reveals her revolutionary approach based on five simple questions, which, when answered, make the copy practically write itself. Veloso crams all the information from her 12-hour, $997 live seminars into a comprehensive book that will help any Web copywriter:
* write sizzling and irresistible Web copy, e-mails, and marketing communications * quickly turn lackluster sites into "perpetual money machines" * use Neuro-Linguistic Programming and psychological tactics to compel Web surfers to buy * avoid the top three blunders that can wipe out your sales * convert up to 50% of online prospects into paying customers * and more!

The Facilitator
"the activities are fun,challenging,and are easily implemented."

Training Media Review
"an excellent primer on how to conduct and debrief his well-designed activities."

Managing suppliers can contribute enormous savings to a company's bottom line, and few companies have done it better than Nokia. In Profit-Focused Supplier Management, Pirkko Ostring details for the first time the supplier management program that has helped make Nokia the world leader in mobile communications. Drawing from her experience at Nokia, Ostring reveals how to understand and maximize relationships with suppliers to help any company minimize risk and improve profitability in any industry.
Profit-Focused Supplier Management will motivate top management to uncover more information about their suppliers, enable purchasing managers to select better suppliers, and give business controllers a tool for limiting risks and improving their companies' financial standing.

Profit-Focused Supplier Management is the first book written to address suppliers as ongoing business management opportunities. The book uses factual examples from companies including Intel and Marconi that provide an easy and interesting way to adopt the theoretical frameworks into practical formats. Additionally, fictional cases, based on the author's findings, illustrate the importance of in-depth analyses.

Marketing experts Terry Bacon and David Pugh offer insightful and practical benchmarks for "outbehaving the competition" in Winning Behaviors. Their book avoids gaseous generalities about customer service and underlines four specific routes to "behavioral differentiation" (BD).
Using examples as diverse as Elvis-dressing Southwest Airlines CEO Herb Kelleher, the Ritz Carlton concierge who replaced a lost teddy bear, and Bogart as Captain Queeg in The Caine Mutiny, the authors illustrate four types of "BD" including "operational," (using procedures like return policies to demonstrate high standards,) "interpersonal," (focused listening to convey genuine concern) "exceptional," (rule breaking beyond the call of duty) and "symbolic," (sending a consistent message through words and deeds).

The book's strength is in the details. For example, how to do homework about a new client, customize a service, and avoid a charge for every minute mentality. The authors leverage clear lessons from gold standard companies such as Harley Davidson, Nordstrom, and Volvo who use BD to out perform competitors. This smart book invites readers to exceptional performance by offering fresh ideas for being on your best behavior.

Lots of books tell you how to buy and sell on eBay. But what if something goes horribly awry? Do you have to chalk it up to a "lesson learned," lick your wounds and move on? Not a chance. Don't Get Burned on eBay offers relevant lessons based on real-life stories posted on eBay's Answer Center. With sharp, witty rhetoric, veteran eBay user Shauna Wright (co-founder of the popular web site ), shows eBay veterans and newcomers alike how to avoid those nasty scenarios, and how to pull themselves out of the muck if they've already fallen in.
Six entertaining (and hair-raising) chapters cover real problems that people have encountered with bidding, payment, shipping, packaging, dealing with other eBayers, and coping with the eBay system. This book is for anyone who's ever used eBay, because even veteran buyers and sellers often don't know the intricacies of eBay's and PayPal's rules. Don't Get Burned on eBay will leave you well-informed and better protected from potential pitfalls. The book's extensive glossary and numerous in-depth sidebars also make the book useful to people who haven't yet taken the plunge into eBay.

Strategic Marketing Planning concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process.
Leading authors in this sector, Wilson and Gilligan offer current thinking in marketing and consider the changes it has undergone over the past few years. Issues discussed include:
* Emarketing, strategic thinking and competitive advantage
* The significance of vision and how this needs to drive the planning process
* Hypercompetition and the erosion of competitive advantage
* The growth and status of relationship marketing
* Each chapter contains a series of expanded illustrations
* Leading authors in this sector.
* Builds on the success and reputation of Wilson and Gilligan's 'Strategic Marketing Management'.
* Focusses on the critical 'planning' aspects of vital importance to students and practitioners.

A Wall Street Journal/Harris poll revealed that two thirds of investors express doubts in the ability of corporate boards of directors to provide effective oversight. In the shadow of recent global scandals involving businesses such as Parmalat and WorldCom, Manager's Guide to Compliance: Best Practices and Case Studies is essential reading for you, whether your organization is a major corporation or a small business.
This timely handbook places U.S. and global regulatory information, as well as critical compliance guidance, in an easy-to-access format and helps you make sense of all the complex issues connected with fraud and compliance.

"'The Art of Project Management' covers it all--from practical methods for making sure work gets done right and on time, to the mindset that can make you a great leader motivating your team to do their best. Reading this was like reading the blueprint for how the best projects are managed at Microsoft... I wish we always put these lessons into action!" --Joe Belfiore, General Manager, E-home Division, Microsoft Corporation "Berkun has written a fast paced, jargon-free and witty guide to what he wisely refers to as the 'art' of project management. It's a great introduction to the discipline. Seasoned and new managers will benefit from Berkun's perspectives." --Joe Mirza, Director, CNET Networks (Cnet.com) "Most books with the words 'project management' in the title are dry tomes. If that's what you are expecting to hear from Berkun's book, you will be pleasantly surprised. Sure, it's about project management. But it's also about creativity, situational problem-solving, and leadership. If you're a team member, project manager, or even a non-technical stakeholder, Scott offers dozens of practical tools and techniques you can use, and questions you can ask, to ensure your projects succeed." --Bill Bliss, Senior VP of product and customer experience, expedia.com In The Art of Project Management, you'll learn from a veteran manager of software and web development how to plan, manage, and lead projects. This personal account of hard lessons learned over a decade of work in the industry distills complex concepts and challenges into practical nuggets of useful advice. Inspiring, funny, honest, and compelling, this is the book you and your team need to have within arms reach. It will serve you well with your current work, and on future projects to come. Topics include:
??” How to make things happen ??” Making good decisions ??” Specifications and requirements ??” Ideas and what to do with them ??” How not to annoy people ??” Leadership and trust ??” The truth about making dates ??” What to do when things go wrong