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Value Investing Today
McGraw-Hill
ISBN 0071417389
September 19, 2003
Format: PDF
1,1 Mb size
208 Pages

On the heels of recent stock market tumbles and deceptions, value investing--the staple of investing greats from Benjamin Graham to Warren Buffett--has roared back into the spotlight. Value Investing Today returns with a new edition, filled with updated information and advice to give investors the skills and knowledge to become successful value investors.

Broader in scope than previous editions, this third edition offers fresh lessons investors can use to uncover stocks that are, for whatever reason, underpriced in relation to their value. Updates to this edition include:

New chapters on the psychology of investing and corporate governance
Expanded discussions on the importance of margin of safety
Increased correlations among world markets, and how to capitalize on them



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Customer Centric Selling
McGraw-Hill
ISBN: 0071425454
304 Pages
November 2003
Format: CHM
3 Mb size

The program that is revolutionizing highend selling, by showing companies how to ???clone??? their top sales performers. CEOs would pay anything to replicate their best salespeople; CustomerCentric SellingTM explains instead how to replicate their skills. It details a repeatable, scalable, and transferable sales process that formats the questions that superior salespeople ask, and then uses the results to influence and enhance the words and behaviors of their colleagues.

CustomerCentric SellingTM shows salespersons how to differentiate themselves and their offerings by appealing to customer needs, steering away from making one-way presentations and toward having meaningful and goal-oriented conversations. Currently offered in workshops and seminars around the world, its program provides step-by-step directions to help sales professionals:
* Transform sales calls into interactive conversations
* Position their offerings in relation to buyer needs
* Facilitate a more consistent customer experience
* Achieve shorter sales cycles
* Integrate sales and marketing into a cooperative, cross-functional team

CustomerCentric SellingTM details a trademarked sales process that incorporates dozens of elements, skills, and sequences into a coherent and proven methodology. By teaching a specific yet innovative model for selling big ticket, often-intangible products and services, it shows sales professionals and executives how to make the seller-buyer relationship far less adversarial, and take selling to a higher level.


(3 Mb size)







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The Sales Success Handbook : 20 Lessons to Open and Close Sales Now (The McGraw-Hill Professional Education Series) by Linda Richardson
Publisher: McGraw-Hill; 1 edition (February 14, 2003)
ISBN-10: 0071416366
Format: PDF
0,5 Mb size
64 pages


The classic "features and benefits" sales approach is dead. To sell today, you must add value, provide perspective, and show customers how your product will quickly and consistently solve their specific needs.

First, of course, you must listen to your customers--to discover exactly what their specific needs are.

Stop Telling, Start Selling outlines a battle-tested, six-step program for hearing and understanding exactly what your customers have to say and selling solutions instead of just selling products. Legendary sales trainer and author Linda Richardson presents 22 powerful lessons you can use to:
??” Learn from your customers ??” Develop a questioning strategy ??” Drill down to needs ??” Listen to question meaning ??” Use objections to win business ??” Position solutions ??” Avoid closing tactics ??” Leverage your resources ??” Build your dialogues
Selling has never been more difficult than it is today. Internet-savvy customers already know what your product is; they want to know what it can do for them. Stop Telling, Start Selling will show you how to sell to today's customers, not by what you tell them but by how well you listen to what they have to say--and persuasively position the value you bring to meet their business and personal needs.



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Compensating the Sales Force: A Practical Guide to Designing Winning Sales Compensation Plans
McGraw-Hill; 1 edition
ISBN: 0071411887
218 pages
August 18, 2003
Format: PDF

Compensating the Sales Force is a uniquely jargon-free, how-to guide to all major sales compensation concepts and formulas. Using real-world examples, guru David J. Cichelli:
* Helps readers select the right compensation strategy for their firm
* Provides step-by-step guidance to implementing various approaches
* Simplifies the mathematical formulas that are a thorn in most manager's side


(2 Mb size)







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How to Shine at Work by Linda R. Dominguez
Publisher: McGraw-Hill Companies; 1 edition (May 23, 2003)
ISBN-10: 0071408657
Format: CHM
1,7 Mb size
324 pages

A practical, straight-talking guide to thriving in today's tumultuous workplace
According to author Linda Dominguez, today's turbulent work environment is rife with advancement opportunities for those who know how to seize them. In How to Shine at Work she describes 14 surefire strategies, as well as dozens of techniques and tips, for charting a course through today's work environment and coming out at the head of the pack.
Among other things, readers learn how to deal with ever-changing bosses; market themselves to their superiors and peers; master office politics; gain visibility--even in remote office; cope with difficult workers; and land a promotion and a raise in any economy. How to Shine at Work features:

??” Case studies and real-world examples taken from AT&T, Oracle, Starbucks, Prudential, and other Dominguez clients ??” Quotes and words of wisdom from executives and career coaches ??” Valuable self-tests, worksheets, and checklists



Разместил: admin 27 ноября 2007 | Просмотров: 160 | Коментарии: 0 | Подробнее
Рейтинг статьи: Отлично

Careers for Car Buffs & Other Freewheeling Types
McGraw-Hill; 2 edition
ISBN: 007141147X
160 pages
September 26, 2003
Format: PDF

The inspiring Careers for You series encourages career explorers to examine the job market through the unique lens of their own interests.
Includes:
* The latest information on training and education
* Tips on transforming hobbies into job skills
* Stories of success from each field
* Expert advice on finding and getting the job
* Advice on competing in hot job markets


(0.7 Mb size)






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Game Theory at Work: How to Use Game Theory to Outthink and Outmaneuver Your Competition by James D. Miller
Publisher: McGraw-Hill; 1 edition (March 13, 2003)
ISBN-10: 0071400206
Format: PDF
1,7 Mb size
288 pages

An easy-to-follow, non-technical approach to using game theory in every business battle
Game theory has become entrenched in today's business world. It has also often required oppressive and incomprehensible mathematics. Game Theory at Work steers around math and pedagogy to make this innovative tool accessible to a larger audience and allow all levels of business to use it to both improve decision-making skills and eliminate potentially lethal uncertainty.

This proven tool requires everyone in an organization to look at the competition, guage his or her own responses to their actions, and then establish an appropriate strategy. Game Theory at Work will help business leaders at all levels improve their overall performance in:

??” Negotiating ??” Decision making ??” Establishing strategic alliances ??” Marketing ??” Positioning ??” Branding ??” Pricing



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Don't Spend Your Raise : And 59 Other Money Rules You Can't Afford to Break
McGraw-Hill; 1 edition
ISBN: 0071402225
192 pages
December 16, 2002
Format: PDF
???No matter your age or financial status, this book is a gem of insight and guidance to financial self-reliance.???



(14 Mb size)






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